We are excited to announce a new addition to our range of Yorkshire Crisps. After listening to our customers and to feedback from our tasting panels, it became very clear to us that we needed to incorporate more flavours that are suitable for vegans to allow us to widen our nationwide audience and respond to exciting current market trends.
In January 2019 it was reported that almost half (42%) of the UK’s vegans had made the change in the previous 12 months and with Veganuary becoming more popular each year, veganism looks like a continuing trend. Sheffield, the home town of Yorkshire Crisps, is heralded as fast becoming one of the top six vegan cities in the UK with its vegan community expanding at a rapid rate. We are thrilled to have launched our new Worcester Sauce Yorkshire Crisps with this in mind.
This is in response to Henderson’s decision to stop supplying us as they are exploring expansion opportunities to promote the Henderson’s Relish brand. They are focusing on their future priorities and, after much deliberation, are to no longer supply product to Yorkshire Crisps.
Our new Worcester Sauce Yorkshire Crisps are now available in single 40g bags and our re-sealable stay-fresh 100g drums. We are very disappointed to be unable to continue our association with the iconic Yorkshire brand that is Henderson’s, which is local to our home town, but we respect their decision and hope you will enjoy our new Worcester Sauce Yorkshire Crisps.