Yorkshire supermarket giant, Morrison’s, has pulled out all the stops to support local producers with its programme, The Nation’s Local Foodmakers. The scheme has been launched at the company’s flagship Yorkshire store in Skipton, with Yorkshire Crisps heading up the displays.
The search for The Nation’s Local Foodmakers began in Morrison’s home county of Yorkshire where twenty regional food producers were selected to take part in the programme. The products that have been chosen range from crisps and biscuits to gin and beer and also ham and rhubarb.
The idea to bring food and drink that has been produced locally, and in some cases, just down the road, is a response to customers’ requests to see more food instore that has been made in Yorkshire. The aim is to build up a stronger local food sector in the UK and for both producers and customers to recognise the wider benefits of supporting UK food making and production.
Said Tim Wheatley of The Yorkshire Crisp Company: “We are delighted to see our products at the forefront of this scheme and it’s wonderful that customers are being given the option to purchase food and drink that has been produced in the region. Reports show that only just over half of the food eaten in the UK is sourced from British farmers and the Morrison’s initiative is certainly is a step in the right direction to ensure the availability of local products to their customers.”
The Yorkshire Crisp Company, which is based in Sheffield, produces a range of gourmet crisps and popcorn which are sold in foil bags as well as the company’s unique stay-fresh, re-sealable drums (which are also made in Yorkshire).
For further information contact The Yorkshire Crisp Company on 01909 774411 or contact us here